The six things that quietly kill a trade website.
These are the defects we check first, on every teardown — the same list every time, built from how customers and Google actually use a contractor's site. Send your web address and you get the list back marked pass or fail, in plain English, with what each miss is likely costing you.
No phone number a customer can tap.
No number in the header, no tap-to-call, or a number buried on a contact page. Someone with an active leak lands there and has no way to reach you. Roofing and repipe jobs run into five figures.
A form or email that says "thanks" and delivers nothing.
A misspelled address, a form with no destination, a mailbox nobody checks. The most expensive defect there is — the customer thinks they reached you. We test delivery end to end, not the thank-you page.
A site that's down while Google still points at it.
Expired hosting, a 404, or a domain that lapsed — with a Google Business Profile still sending every click to a dead page.
An unpatched CMS from years ago.
Out-of-date WordPress and plugins are the most common way small-business sites get hijacked — and when that happens Google can delist the domain.
Pages that take seconds to appear on a phone.
Most people are gone before a slow page shows anything. We measure it on a phone connection, not on office Wi-Fi.
SSL not enforced, license and service area missing.
Chrome flags the insecure version "Not Secure." No visible license number or service area where people look for them. Google has ranked on HTTPS since 2014; it's one line of config.
This is what a teardown is. I go through your site the way a customer would, plus the parts they can't see — load speed, security, mobile, whether Google can read it. You get a plain-English list of what's broken and what it's costing you. If nothing's wrong, I'll tell you that in writing and you've lost nothing.
Tear down my site — freeFive steps, and you're not doing most of them.
The teardown is first and free. The build happens once. The last step is the one that keeps the phone ringing.
Discover
You send your web address. I go through it and send back what's broken and what it's costing you. No pitch attached.
Free teardown · 1 dayStrategize
One 30-minute call: your services, cities, license, photos and the jobs you want more of. That shapes the site structure and the conversion path.
30-minute callDesign
A custom visual direction and a click-through questionnaire on your phone — your colors, your photos, what you hated about your last site.
Your answers, your siteBuild
A fast, responsive, polished website with tap-to-call, forms that deliver, license and service area in the right places.
First version in about a weekLaunch & grow
Hosting, reviews, city pages, video and a one-page monthly report showing calls and forms. You go back to running trucks.
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Let's build a digital experience that makes your brand look credible, modern, and impossible to overlook — found in Google, cited by AI, and ringing the phone.