Will Dev AgencyThings Worth Knowing.Written Plainly.
Guides for owners of local service businesses — the rules that actually apply to your advertising, what decides the Google map pack, and what kind of website to buy. Every legal or platform claim links its primary source. No filler articles, ever — a guide only ships when there’s a real source or real audit work behind it.
Why California Contractors Can’t Advertise “Bonded”
“Licensed, bonded, and insured” is the most common line in the trades — and the middle word can’t legally be published in California. What the CSLB rule says, why it exists, and the stronger true statement to make instead. Primary source linked.
The Local Pack Checklist
Google names exactly three factors that decide the map pack: relevance, distance, prominence. A checklist that feeds all three, built from patterns in real contractor audits — missing profiles, drifting phone numbers, and one paid-for domain that advertised the registrar instead of the business.
Template, Custom, or Shopify?
An honest comparison, including the case for a DIY template. Where the ceiling is, what semi-custom actually costs, and when Shopify is the right call. Real investment figures — the same ones on the pricing page.
What A Contractor Website Actually Costs In California
The three price bands, our own published numbers, what the monthly is for, and the five questions to ask before you sign anything. Market figures cited by source; no “it depends”.
Google Business Profile Without A Storefront
Whether you are eligible at all, how to hide your home address, why a mailbox address gets you suspended, and the seven things that move a service-area listing — from Google’s own rules.
The Twelve Things We Check In A Teardown
The free teardown, written down: twelve checks in the order we run them, and why the first four — the form, the inbox, the phone link, the first screen — cost you calls that already came in.
These guides support the two things we actually sell: websites built for your trade and the monthly work that gets them found.
Twenty Minutes.Then You’ll Know.
Free teardown of your current site and Google profile — what’s costing you calls, in plain English, yours to keep either way.