Twelve Checks.The First Four Cost You Calls.

Part One — The Calls You Already Lost

1. Does the contact form go anywhere? We submit it. Then we ask where it landed. Forms that post to nothing, to an address that bounced two years ago, or to a “thank you” page with no email behind it are the first thing we look for. The lead thinks they reached you. They did not.
2. Who receives it? A form that delivers to an info@ nobody reads, or to a former employee’s inbox, is the same defect with a delay.
3. Is the phone number a real tap target, and are the digits right? On a phone, the number must be a tel: link, and the digits inside the link must match the digits on the screen. We have seen both wrong.
4. Can you call from the first screen on a phone? Not after scrolling. Not from a menu. Most of your customers are in a driveway with one bar, and they call whichever number is on the screen right now.
5. Does the booking link work? If you have one, we click it. Dead scheduling links are common after a software change.

Part Two — Whether Anyone Can Find You

6. How fast does it load on mobile data? Not a lab score — the actual condition of a customer on a bad connection. The usual cause is a hero image or video nobody compressed.
7. Does it work at phone width? Overlapping text, buttons off-screen, a menu that does not open. We still see it on sites built years ago and never revisited.
8. Is the site blocked from search? A leftover “noindex” from the developer’s staging setup, a robots file that blocks everything, a domain that never got submitted. It happens, and it is invisible until someone checks.
9. Is there a page for each service you actually sell? One “Services” page listing everything means you rank for nothing. Customers search for the job, not the trade.
10. Do the city pages say anything? One page per city you genuinely serve, with something true on it. Thirty spun copies with the city name swapped is a defect, not a strategy — and the same logic applies to your Google Business Profile’s service area (how that works).
11. Can a machine tell what you are? Structured data that restates what the page says — name, address, phone, services, hours — so Google and the AI assistants can identify you with confidence. We check it on every site, and it is rarely complete.

Part Three — The Trust Check

12. Is your license number on the site — and is the word “bonded” off it? California requires the license number in your advertising, and your website is advertising. And the CSLB prohibits advertising that you are “bonded”, even though every licensed contractor carries a bond — the explanation is here. “Licensed, bonded and insured” is the most common line in the trade and the middle word is the one that can get you cited.

What You Get At The End

The notes, written up and sent to you within one business day, whether or not you hire us. Several of these are things an owner can fix without us. If you want the rest done, how it works explains the build and the monthly plan, and SEO & AI explains what the monthly actually does.

Sources: the checks are twelve entries from this agency’s own local-service defect library — its contact-path, findability and trust classes, in the order it ranks them (contact-path first, because those defects destroy demand that already arrived); CSLB, Advertising Guidelines For Contractors (PDF), retrieved August 24, 2026. The order is the order we check; it is not a claim about how often each one occurs.