The Panel QuestionIs The Whole Job.

Two Calls, Two Speeds

The first is immediate. Breaker will not reset, outlets dead on one side of the house, burning smell at a socket. That person is not reading you — they are calling whoever is already on the screen. Tappable number, real hours, a service area that names their town.

The second takes two to six weeks. A panel upgrade, a rewire, a charger for a car that has not been delivered yet. They will read three electricians properly, ask about permits, and pick the one who sounded like they had done it before. That takes writing, not a phone number, and it is where the margin is.

One site, two jobs. Most electrician websites are built entirely for the first one and then quietly lose every project to somebody with a better explanation.

The Six Pages That Do The Work

Six real pages, in the order we build them, because people search for the job and not the trade:

• Electrical panel upgrade — the page everything else leads to. Costs, what 200 amps actually buys, what the utility has to do.
• EV charger installation — the fastest-growing job in the trade and the one homeowners research hardest.
• Emergency electrician — tap-to-call above everything else.
• Whole-house rewiring — the biggest ticket, the longest read.
• Recessed lighting — the small job that introduces you to a house.
• Knob and tube or aluminum wiring — a diagnostic page for people who have just been told by an inspector and do not know what it means yet.

Permits Are A Search Result

Electrical is unusual: a large share of the searching is about permits and code, and the results are dominated by city building department pages. That is not a problem, it is an opening. Answer the permit question properly on your own page, then link to the city’s page underneath it. You become the electrician who explained it, and the city page becomes your citation instead of your competitor.

The same goes for rebates. Every rebate figure on a page we build carries a source link and the date we checked it, because those programs change and a stale number on your website is your problem, not the utility’s.

The Load Planner

Our electrical design system ships with a panel and load planner. A homeowner picks what is in the house, adds the charger or the heat pump they are considering, and gets an amperage figure and a verdict: likely fits, needs a real load calculation, or needs a service upgrade.

It follows the demand-factor method in NEC 220.83(B) for an existing dwelling taking on new load, and it deliberately never returns a price and never returns a promise — every result says that a licensed load calculation is the actual answer. A widget that tells someone they need a four-thousand-dollar upgrade and is then contradicted on site has damaged the relationship before you arrived. It also renders as readable text rather than a canvas, which means search engines and AI assistants can quote it. A calculator nothing can read earns links but never gets cited.

The California Part

A C-10 has to put the licence number in their advertising and a website is advertising. There is also one word in the standard three-word contractor tagline that cannot legally be published in California, and it is on a large share of the electrician sites we are asked to look at. We wrote the explainer because it kept coming up. And we never write code compliance as a guarantee — that is a promise about an inspector nobody controls.

What It Costs

The same numbers as everywhere else on this site: Launch at $1,000 for up to five core pages on the electrical design system, with a quote form that actually delivers and on-page SEO wired in. Business Growth at $2,500 for up to ten, which is the six above plus a home and contact page, with custom visual direction, local SEO and Search Console. No hourly billing. Retainers start at $199 a month, and the first 90 days are month-to-month, cancel any time, no fee.

Who This Is For

Owner-run electrical contractors in Anaheim, Orange County and across California — one to six vans, where the service calls come in fine and the panel and charger work goes to somebody with a better website. If you are buying leads from a lead-generation service every month, that monthly number is the one worth putting next to a build.