Will Dev AgencyTwo Customers.One Website.
A heating and air site is read by two people at once: the one whose AC died an hour ago, and the one deciding whether to spend eight thousand dollars on a new system. Most HVAC websites are built for neither. Builds start at $1,000, the rate card is public, and the first conversation is a free 20-minute teardown of the site you have now.
The Two People On Your Site Right Now
One is standing in a hot house in July. They will look for about eleven seconds and call whichever number is already on the screen. Nothing else on the page matters to them — not your history, not your gallery, not your mission. A phone number they can tap without scrolling.
The other has a fifteen-year-old system and a quote in their hand. They are going to read. They want to know what a new system actually costs, whether their old one is worth repairing, and why your number is different from the other two. That takes two to four weeks and it is the bigger ticket.
The same homepage has to hand the first one a phone and the second one an answer. That is the whole design problem, and it is why a general-purpose template does not work here.
The Six Pages A Heating And Air Site Needs
Not a services list — six real pages, in the order we build them, because customers search for the job and not the trade:
- AC repair — the emergency page. Tap-to-call above everything.
- AC replacement and what a new system costs — the money page, with a quote form rather than a phone number, because this one wants to think.
- Furnace repair and replacement — the same split, the other season.
- Ductless mini-split installation — higher ticket, longer read, different buyer.
- Duct cleaning and sealing — the add-on that pays for the visit.
- Maintenance plan — the one that turns a customer into a subscription.
One page per job you sell. A single “Services” page listing all six is why HVAC sites rank for nothing: the person searching “AC blowing warm air” never sees it.
The Questions Your Customers Actually Type
Search engines and AI assistants both answer questions now, and for heating and air the questions are consistent enough to plan for:
- How much does a new AC unit cost in my city?
- Is it worth repairing a twelve-year-old furnace?
- Why is my AC blowing warm air?
- What SEER rating do I need here?
- Do I need a permit to replace my AC?
- How long does an AC unit last in Southern California?
Each of those is a page or a section with a real answer on it — a price range with the conditions attached, your business name, your city, and the date it was last true. That is what gets quoted back by an AI assistant, and it is the same thing that earns the featured answer in search. Vague pages get skipped by both.
Where HVAC Customers Actually Find You
It is the map pack, more than anything else. Someone with no cool air searches, looks at three businesses on a map, and calls one. Ranking there is a different job from ranking a webpage: your Google Business Profile, consistent name and phone everywhere, steady reviews you answer, and real service-area pages. That is the monthly work, and it is what makes the site pay for itself rather than sit there.
What It Costs
Real numbers, the same ones on the pricing page: Launch at $1,000 — up to five core pages, semi-custom on the HVAC design system, a quote form that actually delivers, on-page SEO and analytics. Business Growth at $2,500 — up to ten pages, which is what the six above plus a home and contact page actually needs, custom visual direction, booking and intake forms, local SEO, Search Console wired in. No hourly billing and no surprise invoices. Monthly plans from $199 keep it found after launch.
The California Part
California has advertising rules for licensed trades and they are easy to trip over — there is one word in the standard contractor tagline that cannot legally be published here. We keep every page and caption inside the rules, put your license number where they expect it, and check again before launch. What we refuse to publish is public.
Who This Is For
Owner-run heating and air companies in Anaheim, Orange County and across California — the ones running two to ten trucks, where the owner still answers the phone sometimes and the website has never brought in a job. If you are happy with your lead flow, you do not need this. If you are buying leads from a lead-generation service every month, that is the number worth comparing against a build.
Go deeper: the full rate card · how the map pack is decided · what a contractor website costs · the eight trade design systems
Other trades: Plumbing · Roofing · Electrical · Landscaping · Dental · every other trade
Twenty Minutes.Then You’ll Know.
Your site and your Google profile on screen, twenty minutes, no cost — what is costing you calls, in plain English, and the notes are yours whether or not you hire us.